Reds hire cummins&partners


cummins&partners have been hired as the Club’s new strategic and creative agency.

Adelaide United FC is pleased to confirm that cummins&partners have been hired as their new strategic and creative agency at a hugely exciting time in the Club-s evolution.

Nationally awarded advertising agency cummins&partners has joined forces with the Reds after opening an Adelaide office headed by Bronwen Gwynn-Jones in 2012.

cummins&partners will work with Adelaide United FC on the full range of agency services, from strategy to creative, to media.

“This is an exciting win for cummins&partners,” said agency MD, Bronwen Gwynn-Jones. “We-re looking forward to sharing some brilliant creative and strategic thinking that will see the Reds become top of mind in the Adelaide community and abroad.”

“Adelaide United Football Club is a brilliant brand, brimming with talent, potential, passion and commitment. A likely partner for our agency.”

The nationally awarded agency has strong credentials in the sports arena, with Nike, Tennis Australia and the AFL Player-s Association amongst their clients.

“We will also bring strong expertise in sponsorship integration to Adelaide United, drawing on our experience for clients including Nike, St Hallett, Jeep and Fiat,” said Gwynn-Jones

“We-re looking forward to working closely with the marketing team, Board members, key stakeholders and sponsors of the Club to build a brand that truly reflects the strong offering of the Club to the entire South Australian community.”

Club Director, Bruno Marveggio said the appointment presented “a perfect opportunity to refresh and revitalise the Adelaide United brand.”

“We are delighted to be working with a top-agency and one that provides the perfect mix of industry experience, local knowledge and creativity needed to create something special for the Reds,” he said.

“We look forward to a strong partnership and brining Adelaide United to the forefront of everyone-s mind.”