Pillars & Programs


Education is a key platform for engagement and to share knowledge, skills, values, and attitudes. Education is a lifelong process which we hope to inspire from an early age, enabling individuals to develop their potential and contribute to society.


  • Diploma in Sport Business

Health & Wellbeing

Health and Wellbeing initiatives are focussed on the physical, mental and emotional health, to help individuals thrive in their life. We believe that Health and Wellbeing is essential for living a fulfilled and happy life.


  • United in Schools

Social Inclusion

Social Inclusion initiatives provide education to the community so all individuals and groups in society have equal opportunities to participate in all aspects of life. We look to create a sense of belonging and community, where everyone feels valued, respected, and supported regardless of their background, identity, or circumstance.


  • Multicultural & Inclusion
  • Matchday & Charity Partners
    • Childhood Cancer Association
    • Australian Defence Force
  • Pride Game

Football Development

We aim to improve the quality of football at all levels, from community grassroots to professional. It encompasses various aspects such as player development, coaching, governance, and the promotion of the sport. We aim to create a sustainable football ecosystem which supports the growth and success of the sport at all levels and creates a pathway to Adelaide United.


  • Junior Development & High Performance Program
  • School Holiday Clinics
  • United Clubs Program