One of the world’s most recognisable brands, McDonald’s, is determined to play its part in facilitating a more inclusive and respectful society.
Consequently, the decision for McDonald’s Australia to become a major event partner for Adelaide United’s Pride Game on Saturday at Coopers Stadium needed little thought.
Adrian Stenta’s side host Melbourne Victory before Carl Veart’s squad play Central Coast Mariners in an exciting double header.
McDonald’s Australia has, for many years, committed to diversity, equity and inclusion and continues to implement that philosophy and extend its values from its corporate offices, to its restaurants, and to the diverse communities they feed and take care of.
McDonald’s has always embraced the heterogeneity of its employees, franchisees, customers and business partners, no matter race, religion, gender or sexuality.
The company works diligently to ensure everyone at McDonald’s feels welcome by striving to represent the diverse communities in which they operate.
In 2020, McDonald’s globally received a score of 100 on the Human Rights Campaign Foundation’s Corporate Equality Index for the fifth consecutive year.
McDonald’s Market Manager for South Australia, Alex Carapetis, praised the Club’s initiative.
“McDonald’s Australia has for many years committed to diversity, equity and inclusion, extending our values from our corporate offices, to our restaurants, to the diverse communities we feed and foster,” Mr Carapetis said.
“We embrace the diversity of our employees, franchisees, customers and business partners, and we work hard to make sure everyone at McDonald’s feels welcome.
“The Pride Game is an important initiative and a wonderful cultural moment in Australian sport. We are so proud to be teaming up with Adelaide United to champion and accelerate inclusion and belonging.”
McDonald’s Pride themed t-shirts will also be freely distributed to spectators in the crowd at half-time of both the women’s and men’s matches.