A Decade of Lovin’ It: McDonald’s Extends Platinum Partnership with Reds until 2028

Adelaide United is thrilled to announce McDonald’s Australia Ltd has reaffirmed its commitment to the Club, extending its Platinum Partnership for another three seasons through to the end of the 2027/28 campaign.

The renewed agreement builds on an already long-standing and successful relationship that began in 2016, and now marks over a decade of collaboration between the global brand and Adelaide United.

The partnership sees McDonald’s Australia continue its strong investment in community football by remaining the Community Foundation Partner across our Community Clinics, Development Programs, and School Holiday curriculums.

McDonald’s will also continue as Supporting Partner of the United Clubs Program, supporting grassroots football engagement throughout South Australia.

On the professional stage, the famous Golden Arches will continue to feature on the sleeves of the Isuzu UTE A-League Men’s and Ninja A-League Women’s home and away kits.

In addition, fans can look forward to the continuation of McDonald’s Partnership Match Days each season, with exciting Play-on-the-Pitch experiences and family-friendly activations planned at Coopers Stadium.

McDonald’s Australia Senior Marketing Director, Mary Vrancic said:

“We are incredibly proud to be extending our partnership with Adelaide United for another three seasons. Since 2016, we’ve worked together to build meaningful community programs that inspire young players and bring families together through football.

“We’re excited to continue supporting the next generation through our clinics, development programs, and United Clubs, and we can’t wait to see what the next chapter holds for this longstanding partnership.”

Adelaide United Commercial Manager, Gianluca Girolamo, added:

“To have a brand as iconic and community minded as McDonald’s commit to us through 2028 is a fantastic endorsement of the work we’ve done together since 2016.

“McDonald’s shares our vision of growing the game at every level, from grassroots to the elite. This partnership extension allows us to build on that legacy and continue delivering meaningful experiences to our community, players, and fans.”

The extended agreement marks a significant milestone in Adelaide United’s commercial journey, solidifying McDonald’s as one of the Club’s most enduring and impactful partners.

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