For the first time in the Club’s history, Adelaide United will wear its away jersey in a Hyundai A-League match at Coopers Stadium, in a continued show of support of the #BookThemOut campaign and in conjunction with its Premier Partner, Flinders University.
The initiative launched by the South Australian Tourism Commission (SATC) is aimed at encouraging tourists from overseas, interstate, and people within South Australia to visit Kangaroo and the Adelaide Hills. This follows the devastating bushfires that ravaged Cudlee Creek and Kangaroo Island which saw lives and wildlife lost, and family homes and businesses destroyed.
The Reds first donned their away jersey with the #BookThemOut logo on the front of shirt against Brisbane Roar at Suncorp Stadium.
And, thanks to Adelaide United’s Premier Partner, Flinders University, the Club will don their white away strip at home in the league for the inaugural time this Saturday, 7 March against Western United. Consequently, the Flinders University logo will appear on the Reds’ shorts.
Captain, Michael Jakobsen, praised the Club’s work in supporting the #BookThemOut campaign, saying: “The widespread damage to the Adelaide Hills and Kangaroo Island was devastating.
“The news of the fires reached my homeland of Denmark and I’m sure it touched many different people around the world who wanted to do something to help.
“The initiative by the Club and Flinders University to have the #BookThemOut logo on the front of the shirt is a great way to encourage people to visit the areas not only impacted by the fires, but the surrounding businesses that weren’t and support these local communities.”
Adelaide United defender, Michael Marrone, who currently lives in the Adelaide Hills, said it was a fantastic feeling to continue the promotion of an important initiative.
“Seeing the bushfires wreak havoc so close to home was extremely sad,” Marrone said. “Any chance we can get to play our part in helping further increase awareness about an important campaign like #BookThemOut is the least we can do.”
Jordan Elsey reiterated his teammates’ sentiments: “As a Club it is great we can use our platform to continue to get the message out there in the community.
“It will be a unique feeling playing in front of our fans in our away kit, but this is such a worthwhile cause and it’s important that all our fans get behind #BookThemOut and help those that are needing the support most.”
