Adelaide United is proud to unveil its stunning new away kit for the 2024/25 season, showcasing a design that encapsulates the essence of South Australia. The cream and maroon shirt, dubbed ‘The Perfect Blend’, draws inspiration from the region’s world-renowned wine industry, blending the richness of red and white wines with the dynamic spirit of our football club.
The kit features a cream body with a sleek maroon collar and sleeve trim, symbolising South Australia’s red and white wine varieties. Faint fluid swirls across the shirt represent the elegant movement of wine in a glass, further connecting the design to the state’s celebrated vineyards.
The new A-League Men’s kit proudly displays CG FinTech as its front-of-shirt sponsor, with the Club set to formally announce the details of this exciting new partnership in the coming days. The A-League Women’s kit retains KITE for another season.
Jarrod Pettit, Adelaide United’s Graphic Designer, who designed the kit, expressed his excitement about the new release:
“This is the fourth Adelaide United kit I’ve had the privilege of designing, and as a proud South Australian, I wanted something that truly represented both the Club and our state.
The cream and maroon, along with the swirling patterns, reflect the heart of South Australia’s wine culture. The feedback from the players has been overwhelmingly positive, which makes me even prouder of this creation,” Pettit concluded.
Lachlan Cameron, Retail & Merchandise Licensing Manager, shared his excitement about the new away kit:
“Following the overwhelming response to our home kit launch, we’re thrilled to carry that momentum into the release of the new away kit. The connection to South Australian wine culture has really resonated with fans, and we can’t wait to see the same enthusiasm for ‘The Perfect Blend’.
This kit represents the heart of our state and club, and we’re confident it will be a fan favourite both on and off the pitch,” Lachlan said.
Fans will get the first look at the kit during the Adelaide United Fan Day this Saturday at Coopers Stadium. The A-League Men’s playing group will showcase the new design during an internal trial match at 11 a.m., giving supporters an exclusive preview of the shirt in action.
The new kit will also be available for purchase at the event, allowing fans to wear ‘The Perfect Blend’ with pride. You can also purchase the kit online. CLICK HERE for details.
