Adelaide United is proud to announce the extension of its partnership with Speed Queen, who will continue as the Back-of-Shirt Partner for the Club’s A-League Women’s team for the 2025/26 season.
The renewed agreement sees the premium laundry brand feature on both the home and away kits, reinforcing a partnership built on shared values of performance, innovation, and excellence.
The collaboration was officially confirmed ahead of the Reds’ season opener against the Central Coast Mariners on Sunday, 2 November, marking the start of another exciting campaign for Adelaide United’s A-League Women’s side.
Founded in 1908 in the United States, Speed Queen has a proud history of innovation and craftsmanship in the laundry industry. Renowned for their durable, high-performance products across both residential and commercial settings, Speed Queen has become a global benchmark for quality – and a brand proudly represented across Australia.
“We’re delighted to continue our partnership with Adelaide United’s A-League Women’s team,” said Mark Stathakis, Marketing and Sales Manager at Speed Queen.
“Supporting women’s football in South Australia aligns perfectly with our brand values of resilience, reliability, and performance. We’re excited to see the team continue to grow and achieve great things this season.”
Adelaide United Chief Executive Officer Nathan Kosmina said the Club was thrilled to continue building on its partnership with a brand that mirrors the team’s commitment to excellence.
“Speed Queen has been a fantastic partner for our A-League Women’s team, and we’re proud to continue this partnership into the new season,” Kosmina said.
“Their brand values – performance, quality, and consistency – reflect the very traits we see in our players and our Club.
“It’s an exciting time for women’s football in South Australia, and having the support of partners like Speed Queen helps us continue to grow the game.”
Adelaide United Head of Commercial John Dagas added:
“Speed Queen’s ongoing support is a testament to their belief in our women’s program and the positive momentum we’re building on and off the field. We’re incredibly grateful for their partnership and look forward to another strong season together.”
As the Back-of-Shirt Partner, Speed Queen’s branding will feature proudly on the home and away kits throughout the 2025/26 season – symbolising a shared commitment to high performance and the continued growth of women’s football in South Australia.
