Adelaide United is proud to announce the extension of its partnership with Foodland Supermarkets, continuing as the Club’s A-League Men’s home back-of-shirt partner for the 2026/27 season.
The new one-year agreement will see Foodland remain prominently featured on the back of Adelaide United’s A-League Men’s home shirt, continuing the strong connection between two proudly South Australian organisations.
Foodland will also continue as an Official Platinum Partner of Adelaide United, supporting match day at Coopers Stadium as naming rights partner for Foodland Family Park whilst continuing to invest in the club community activities as a support partner of the United in Schools program.
The renewed agreement further strengthens Foodland’s connection with Adelaide United and ensures the iconic South Australian brand will remain part of the Reds’ identity every time the A-League Men step out at home.
Foodland Chief Executive Officer Franklin dos Santos said:
“Foodland is committed to growing and developing this valued partnership with Adelaide United,” Mr dos Santos said.
“This exciting partnership allows us to continue to nurture homegrown talent and rising stars, support the diverse and vibrant communities around soccer and back the Reds as they prepare to deliver another energetic season.”
“Much like our loyal Foodland customers, Adelaide United fans stand proud game after game. We’re equally as proud to continue to see our logo on and off the field.”
Adelaide United Chief Executive Officer Nathan Kosmina said Foodland’s continued presence on the home shirt represented the strength of the partnership.
“We’re delighted to continue our partnership with Foodland to once again feature on the back of our A-League Men’s home shirt.
“Foodland is one of South Australia’s most recognisable brands and a great fit for Adelaide United, with both organisations sharing a strong connection to the people and communities of our state.
“Importantly, their support also extends beyond the pitch through Foodland Family Park and United in Schools, helping us continue to connect with supporters and young people across South Australia.
“We thank Foodland for their continued commitment to the Club and look forward to another strong season together.”
