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A-Leagues for all: Football and Pride Cup unite for pride celebration

In a celebration of diversity and inclusivity, A-Leagues is announcing a weekend Pride Celebration to be held from February 24-26 in Australia and March 4 in New Zealand, signifying the code’s on-going commitment to making football accessible and inclusive for everyone.

In a celebration of diversity and inclusivity, A-Leagues is announcing a weekend Pride Celebration to be held from February 24-26 in Australia and March 4 in New Zealand, signifying the code’s on-going commitment to making football accessible and inclusive for everyone.

Across the round, fans are encouraged to get involved in the celebration that will see both men and women’s teams participating in the Pride Celebration, building on the success of the Pride Cup in 2022 and the wide-ranging programme of diversity and inclusion across the league.

A-Leagues CEO Danny Townsend says the Pride Celebration is another example of the league’s efforts to show that football is the most welcoming and inclusive sport.

“We began this journey with Pride Cup in 2021 and since then we have worked together to implement change for the better. Whilst we’re not at our end goal yet, we’re proud of the strides we’ve made to make our sport more welcoming and inclusive for our fans, players and staff and wider communities.

“The Pride Celebration is grounded in education, training and an ambition for long-term impact. We’re getting the foundations right to make positive change. This is certainly a long-term project, but we’re committed to ensuring every person involved with our game feels safe and included,” Townsend said.

Over the last 18-months, the APL has developed and delivered a series of initiatives, including a comprehensive training programme for players, staff and executives, a trial of a new stadium safety and inclusion programme with the Melbourne Olympic Parks Trust MOPT which is now being rolled out nationally, and the introduction of GoBubble technology to help silence online hate for clubs, players and fans.

As part of the Pride Celebration, $1 from every ticket sold will also be donated to Pride Cup’s community fund to support community clubs and their own pride events, to help ensure all LGBTI+ people feel included, accepted, and proud to be who they are.

Professional Footballers Australia PFA CEO Kate Gill said: “The Pride movement is close to many fans and players’ hearts and we’re extremely proud to be celebrating the diversity of our players and fans through a new Pride Celebration in 2023. We want to reduce discrimination, increase education, and improve everyone’s experience when playing our sport so they feel safe, included, and welcome.”

Melbourne Victory and Adelaide United men’s and women’s teams will compete in the ‘Pride Cup’ – the marquee game of the Pride Celebration – a doubleheader at AAMI Park with the men’s fixture kicking off at 2:30pm ACDT on February 26th, followed by the women at 5:30pm ACDT.

Pride Cup Chief Executive Officer James Lolicato says the partnership with A-Leagues is an important and powerful initiative to make football more inclusive for the LGBTI+ community.

“When you change sport, you change communities. And with the outpouring of support from last season’s Pride Game, we’re excited to partner with A-Leagues for a Pride Celebration in 2023.

“75% of LGBTI+ people believe an openly gay spectator would not be very safe attending a sporting event. We want that statistic to change and ensure all LGBTI+ people have access to a safe and inclusive sporting environment.”

“Money raised from the round will go towards our work in continuing to educate the community and clubs on inclusivity and reducing discrimination. So far, our work with sporting clubs has been significant in reducing homophobic language and increasing understanding for the LGBTI+ community, which then ripples out to the wider community.

“We want to encourage everyone to come along to ALeagues’ Pride Celebration and celebrate inclusion, diversity and football with us,” concluded Lolicato.