Adelaide United and Asahi Lifestyle Beverages agree to three-year partnership

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Adelaide United is delighted to announce it has agreed to a three-year partnership with Asahi Lifestyle Beverages to make Gatorade the Club’s Official Hydration and Beverage Partner.

This new relationship with one of the world’s most iconic sports drink brands will see Gatorade support both the Club’s A-League Men’s and A-League Women’s teams on game day and throughout match preparation and recovery.

Official Gatorade branding will also be seen in Adelaide United changerooms at Coopers Stadium, as well as throughout the facilities themselves and coaches’ benches.

Gatorade is proudly manufactured and distributed in Australia by Asahi Lifestyle Beverages, on behalf of PepsiCo.

Adelaide United Commercial Director, Adam Thomson, said: “This is another fantastic partnership for Adelaide United as a whole.
“Gatorade is one of the most trusted hydration brands in world sport for elite professional athletes, aiding in performance preparation and recovery for more than 55 years.

“Their products will ensure our Men’s and Women’s teams are performing at their optimum with confidence throughout the next three seasons and we are proud to welcome Gatorade to the Adelaide United family.”

Asahi Lifestyle Beverages’ State New Business Manager SA/NT, Paul Davis, said: “We are very excited by this new partnership with South Australia’s leading professional football club, Adelaide United.

“The success Adelaide United has had as an organisation both on and off the field in recent seasons has been fantastic.

“We’re looking forward to helping drive Adelaide United’s teams even further forward this season and in the seasons to come.”