Adelaide United is excited to announce South Ave as the Club’s Official Seltzer & Vodka Partner for the 2025/26 season.
The partnership sees South Ave – a proudly South Australian brand – integrate into the matchday experience at Coopers Stadium, stocking its range of zero-sugar, full-flavour seltzers across corporate facilities, including the Comwire Club, RAA Lounge, and suite areas.
In addition, the North-East Deck at Coopers Stadium will officially be rebranded as the South Ave Deck, creating an immersive space that embodies the brand’s laid-back, fun-loving identity and commitment to bringing “good vibes everywhere we go.”
Founded in a Glenelg living room, South Ave was built on a simple idea – that drinks should taste great, feel good, and bring people together. Their seltzers are sugar-free, gluten-free, vegan, and Australian-made, created “for the people” who want to enjoy themselves without compromise.
As part of the partnership, South Ave branding will also appear on Adelaide United’s A-League Men’s matchday warm up tops for the 2025/26 Isuzu UTE A-League season.
Adelaide United CEO, Nathan Kosmina, said the partnership brings together two passionate South Australian brands that share a connection with the community.
“We’re thrilled to welcome South Ave into the Adelaide United family. They’re a local success story built from the ground up, and their energy, creativity, and community spirit align perfectly with what our Club stands for,” Kosmina said.
“The new South Ave Deck will add a fresh experience for fans at Coopers Stadium – a vibrant space that reflects the personality of both our brands.”
Co-Founder and Managing Director Reno Marrasso said the partnership marks an exciting new chapter for the growing seltzer brand.
“Partnering with Adelaide United is huge for us. We’ve always said South Ave is more than a drink – it’s about who you’re with, where you are, and the memories you make,” Reno said.
“Football brings people together like nothing else, and to be part of that culture, right here in our backyard, is something we’re seriously pumped about. Expect good times, full flavour, and no half measures on the South Ave Deck this season.”
About South Ave
Built from the South, for the people.
South Ave is a South Australian-made seltzer company that believes life’s too short for bad drinks and boring parties. Born from a small idea in a Glenelg living room, South Ave has quickly become a favourite among Australians who love a good time without the hangover.
Their products are zero sugar, low calorie, gluten free, vegan, and packed with flavour – created for anyone who wants to enjoy themselves responsibly, loudly, and proudly.
