Adelaide United is delighted to welcome City Discount Tyres into the Reds family for the upcoming Isuzu UTE A-League 2021/22 season.
The deal will see City Discount Tyres’ brand feature on our men’s warm-up shirts, as well as appear on the back of all three of our men’s home, away and third playing shorts.
The multi-brand retailer boasts a strong South Australian presence with six stores located across metropolitan Adelaide and the Adelaide Hills and offer a range of services including: wheels, tyres, servicing, batteries, brakes, wheel alignment and suspension repairs.
Adelaide United Commercial Director, Adam Thomson, said: “We’re thrilled to begin a new partnership with City Discount Tyres.
“City Discount Tyres is a successful business with over 20 years of experience and 23 retail stores across Australia.
“The City Discount Tyres brand will be visible on our new men’s warm-up kits, which we’re excited to announce will be available for retail very soon, and their logo will sit on the back of our men’s playing shorts across all three kits.
“The company will also have the opportunity to do activations on matchdays at Coopers Stadium in what is an exciting collaboration for the Club.”
City Discount Tyres Retail Development Manager, Ben Pascoe, said: “We’re really proud to be partnering with Adelaide United.
“Football is a sport in this country with enormous growth potential and through our association with the Club we’re confident of increasing our brand awareness in the community.
“Exploring various activation opportunities will further facilitate this along with other promotions.”