Reds align with Bundeling

Reds align with Bundeling

Adelaide United is delighted to announce it has secured a three-year partnership with European communications app Bundeling. 

Designed to create a stronger business-to-business community, Bundeling is a market leader in connecting organisations digitally through effective communication in one convenient location.

Bundeling has partnered with more than 500 organisations and over 50 professional European football clubs including: Dutch giant PSV Eindhoven, German outfits Union Berlin and 1. FC Nürnberg, Belgian sides Anderlecht and Royal Antwerp FC, and recently signed Wasps Rugby in the UK. 

The app will be made available to existing commercial partners initially, with the view of introducing a business membership ahead of the A-League 2021/22 season to facilitate greater networking capabilities between businesses.

Adelaide United Chief Executive Officer, Nathan Kosmina, said: “We’re excited to be partnering with a company who are market leader in B2B relations.

“The global pandemic has reinforced the importance of business connectivity, particularly as more of our business relationships are fostered online. 
“Through Bundeling we’ll be able to customise a B2B app to more effectively share information which will make it easier for our partners to conduct business.

“This is an innovative move for our Club which will certainly benefit our stakeholders, and we’re looking forward to building a successful relationship with Bundeling.” 

Bundeling Chief Executive Officer, Elroy Jansen, said: “We are delighted to welcome Adelaide United as our first Australian club. 

“With the Bundeling community communication app, we will help Adelaide United digitise its exclusive business community into an innovative hub to connect deeper and smarter with its partners.

“We wish Adelaide United a great season and we are looking forward to our cooperation.”

Corporate partners of the Club will receive exclusive access to the app for the coming months before being made available to the general public in time for the 2021/22 season.

If you would like to register your interest in accessing the app, please contact corporate@aufc.com.au.