Reds align with Everlast Beverages


Adelaide United is delighted to announce a three-year partnership with Everlast Beverages to become the Club’s Official Sports Beverage and Water Partner. 

The landmark partnership will see Everlast Beverages’ supply hydration products to all of Adelaide United’s men’s, women’s, and youth teams. Adelaide United is also the first professional sporting club to partner with Everlast Beverages. 

Everlast Beverages’ scientifically formulated isotonic sports drinks have been developed to provide fast hydration for fluid replacement in professional athletes and those performing high intensity exercise and endurance sports. 

With the capacity to produce 30 million bottles per year, Everlast Beverages also have an environmental commitment to their production with a plan in-place to be 100 per cent recycled or reusable by 2025 and for 90 per cent of all waste to be recyclable also. 

Everlast Beverages Adelaide United

Speaking on the new partnership, Adelaide United’s Global Commercial Director, Adam Thomson, said: “We’re thrilled to be partnering with Everlast Beverages for the next three seasons. 

“This relationship will benefit each team within the Club and provide elite hydration options for our A-League, W-League, and youth teams, which is key to ensuring the teams are able to perform at their best.

“The vast global network that the Everlast Beverages brand is aligned with has the capacity to open many international opportunities for the Club as a whole, while our own unique platform as a professional football club makes the avenues for collaboration between both organisations very exciting. 

Everlast Beverages Chief Executive Officer, John Leeder, said: “We’re delighted to be aligning Everlast Beverages with South Australia’s premier football team, Adelaide United. 

“To perform at such an elite sporting level, athletes need to be provided with the best methods of hydration to perform at their peak.

“At Everlast Beverages, our isotonic sports drinks provide athletes and consumers alike with a premium selection of fluid replenishments and are the perfect choice for those performing high-intensity activities.

“We’re looking forward to a prosperous relationship with Adelaide United and cannot wait to share many successes with them both on and off the field in the coming years.”