Reds and RAA extend enduring partnership for further two years

Adelaide United is delighted to announce that trusted South Australian brand, RAA, has extended its partnership with the Club until 2024.

Following the new agreement, the Club’s relationship with RAA is now approaching a decade.

The loyal Reds Platinum Partner has committed its support to the Club until at least the conclusion of the 2023/24 season, and will continue to hold the naming rights of the RAA Lounge.

RAA will also have a strong digital presence, while a range of benefits and initiatives will be available to Adelaide United and RAA members.

Adelaide United Commercial Director, Adam Thomson, said: “Partnering with a recognisable and respected, South Australian brand like RAA aligns with the Club’s values.

“RAA was founded in South Australia almost 120 years ago and consequently has an innate connection with the local community it has served over that time.

“We’re absolutely thrilled to be continuing this strong partnership and see plenty of benefits and opportunities which our members and fans will be able to capitalise on.”

RAA General Manager Marketing, Digital and Business Development, Douglas Parr, said: “We’re extremely happy to be continuing this valuable partnership with Adelaide United.

“Adelaide United is the team for all South Australians and RAA is a trusted organisation for all South Australians, with more than 780,000 members across the state.

“Both organisations have shared values which has been fundamental to the strength of this collaboration for several years now, and we look forward to seeing the relationship flourish into the future.”