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Reds reach two-year partnership with NW Group

Adelaide United is excited to announce a two-year partnership agreement with technical production company NW Group.

As part of the agreement, NW Group will be our supply partner for our men’s and women’s matches at Coopers Stadium and Marden Sports Complex and are experts in delivering exceptional audio, vision and lighting for events of any scale.

The company will enhance the matchday experience for fans with their high-level production capabilities and outstanding experience having completed more than 100 large scale sporting ceremonies and countless other events.    

NW Group’s audio resume is first class and includes the Opening and Closing Ceremonies of the Summer Olympic Games in 2000, 2004, 2012, and 2016 and 2020, as well as supplying the audio production for the 2018 Commonwealth Games on the Gold Coast. 

Adelaide United Commercial Director, Adam Thomson, said: “We’re delighted to welcome NW Group into the Adelaide United family for the next two seasons.

“NW Group boasts phenomenal experience when it comes to the execution of audio and visual productions for not only sporting events, but across all sectors of the event market from Corporate, Arts and Entertainment, Special Projects and Venues.

“Their presence on matchdays will certainly augment the atmosphere for fans on gamedays, making our fixtures even better spectacles.”

NW Group Australia General Manager, Mario Valenti, said: “We’re really thrilled to be collaborating with Adelaide United.

“Coopers Stadium is great little venue for football and we hope our expertise in audio and visual production will only help add to the matchday experience for spectators.

“While we’re a transnational company with offices in Australia and New Zealand, we have an office here in Adelaide at Thebarton, so we’re happy to be building relationships on a more local level too.