Reds reveal ‘throwback’ home kit for 2023/24 in honour of twentieth year 

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Adelaide United is excited to reveal its nostalgic new home kit for the 2023/24 season, evoking the memories of the Club’s 20-year history.

Custom-manufactured by the Club’s Global Technical Partner, UCAN, the jersey is a modern take on the original kit that featured in United’s inaugural year.

Continuing the darker, scarlet red scheme with contrasting, bold navy trim across the shoulders and sleeves, the new 2023/24 jersey rightfully pays homage to United’s 20 years. 

Embroidered on the front bottom-left corner is an exclusive AUFC ’03-23’ logo, which is a fitting nod to United’s anniversary and overall complements a memorable design.

Soft against the skin, UCAN’s fabric wicks sweat, has excellent moisture absorption traits to ensure breathability and comfort, and dries quickly.

Adelaide United’s Head of Marketing, Media & Consumer, Christopher Villani, said: “We are very proud of the overall design as we are of our 20-year history, and feel that this is the perfect kit to commemorate a special season ahead.

“Once again, UCAN has been exceptional to work with in designing and understanding what our proud Club stands for, and we’re delighted to be able to continue this partnership.

“We implore fans young and old to represent the Club and South Australia in this unique kit, and others like our away jersey which we will be releasing soon.

“The launch of the kit is just the start of what we believe will be a memorable season for the Club, in celebrating our past, present and future.”

For the fifth consecutive season, the Club’s Major Partner, Flinders University, will appear on the front of the Isuzu UTE A-League home shirt, while Kite Property will feature on the front of the Liberty A-League kit for the second time after it was last year introduced as the Major Partner of the Women’s team.

The iconic McDonald’s logo is also visible on the right sleeve of the jersey for both teams.

Fans can now purchase the new 2023/24 home jersey at the Adelaide United Store in Hindmarsh and online via the Adelaide United Online Store.

The Club’s Women’s side will debut the home kit in their Liberty A-League match against Canberra United on Sunday, 15 October, while the Men’s side will debut the new home kit in their Isuzu UTE A-League season opener against Central Coast Mariners on Friday, 20 October.